Emilie Meyer
Ulta Beauty offers customizable eyeshadow palettes that allow customers to choose their favorite shades and avoid wasting money on unused colors. The palettes are made of hard cardboard and have inserts next to each eyeshadow, making it easy to rearrange them. Ulta's eyeshadow singles collection offers 36 different hues to choose from. The four-pan palette costs $17, and the eight-pan palette costs $34. Each shadow sells for $8.50 individually, so the palette offers a 50% discount. MAC Cosmetics also offers customizable eyeshadow palettes with 2 small pans and 6 eyeshadows for $11, 15 eyeshadows for $19, and 30 eyeshadows for $8. To use non-MAC refills with MAC palettes, magnets must be adhered to the refill pans.
| Characteristics | Values |
|---|---|
| Number of pans | 4 or 8 |
| Price | $17 for 4-pan, $34 for 8-pan |
| Individual shadow price | $8.50 |
| Number of eyeshadow hues | 36 |
| Palette material | Hard cardboard |
| Ease of rearranging shadows | Easy |
| MAC palette compatibility | Fits 26mm pans |
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What You'll Learn
Ulta Customizable Eyeshadow Palette
The Ulta Customizable Eyeshadow Palette allows you to choose your favourite shades, ensuring that each and every shadow in your palette is one that you will use. You can select from 36 different eyeshadow hues in Ulta's Eyeshadow Singles collection to build your own four- or eight-pan magnetic palette. The four-pan palette is $17, and the eight-pan palette is $34. Each of the shadows sells for $8.50 individually, so the palette offers a 50% discount. The palette is made of hard cardboard and has an insert dip next to each single eyeshadow, allowing for easy rearrangement.
The Ulta Customizable Eyeshadow Palette is not the first of its kind. Companies like NYX, Surratt Beauty, Finding Ferdinand, and Urban Decay have been offering their own variations for years. However, this is the first time that Ulta has entered the customizable beauty market.
The Tarte Tarteist PRO Custom Magnetic Palette, which holds 16 eyeshadows and features a mirror inside, is another example of a customizable palette. The Makeup Geek Travel Vault Palette, which fits a fair amount of eyeshadow, and the Ittsē Customizable Magnetic Makeup Palette, which features leatherette covering in different colours, are additional options.
To use non-MAC refills with MAC palettes, one typically has to adhere magnets to the refill pans. However, the following brands' eyeshadow refills fit MAC palettes (26mm pans) without needing to add magnets: Makeup Geek, Morphe, Ofra, old E.L.F. singles, Coastal Scents Hot Pots, NYX, Anastasia Beverly Hills, Rouge Bunny Rouge, Ittsē, Ben Nye, MUD, and the new ColourPop pressed.
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MAC Cosmetics Customizable Eye Shadow Palettes
MAC Cosmetics offers customizable eye shadow palettes, allowing customers to create their own unique combinations of eye shadow shades. The brand provides two types of customizable palettes: small pans with six eye shadows each, and larger palettes with 15 or 30 eye shadows. The small pans are priced at $11, while the larger 15 and 30-shadow palettes are offered at $19 and $8, respectively.
MAC Cosmetics' customizable eye shadow palettes empower individuals to design their own colour stories, catering to their personal preferences and creativity. The ability to choose specific shades ensures that each colour in the palette is used and loved, eliminating the waste of untouched shades. This customizable approach to eye shadow palettes enhances the overall user experience and encourages experimentation with different colours.
The Ulta Customizable Eyeshadow Palette, introduced in 2017, offers a similar concept, allowing users to select their desired shades and create their dream kits. Ulta's palette is made of hard cardboard and features inserts that securely hold individual shadows, enabling easy rearrangement. With 36 eye shadow hues available in Ulta's Eyeshadow Singles collection, users can design four- or eight-pan palettes to their liking.
While the Ulta Customizable Eyeshadow Palette provides a fun and innovative approach to eyeshadow, it is important to note that the discussion primarily focuses on MAC Cosmetics' customizable eye shadow palettes. MAC Cosmetics stands out by offering two distinct customizable palette options, providing customers with flexibility in terms of the number of shades they can choose from.
To utilize non-MAC refills with MAC palettes, individuals must attach magnets to the refill pans. Various brands, such as Makeup Geek, Morphe, Ofra, and more, offer eye shadow refills that fit MAC palettes with 26mm pans. This versatility allows individuals to explore different eyeshadow options while maintaining the convenience of a customizable MAC palette.
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Non-MAC refills with MAC palettes
The MAC Pro Palette is a customizable eyeshadow palette that allows customers to buy whatever style of insert they want. The medium and large palettes can also be purchased without the insert and used as a free-form palette. The refill pans sold by MAC contain magnets, unlike the palettes themselves, which have a metal base.
To use non-MAC refills with MAC palettes, one must adhere magnets to the refill pans. The following brands' eyeshadow refills fit MAC palettes (26mm pans): Makeup Geek, Morphe, Ofra, old E.L.F. singles, Coastal Scents Hot Pots, NYX, Anastasia Beverly Hills, Rouge Bunny Rouge, Ittsē, Ben Nye, MUD, and the new ColourPop pressed. The following eyeshadow singles can be depotted and put into MAC palettes: old Milani, old The Body Shop, Annabelle, Smashbox, and Lancome.
The Anastasia Beverly Hills Refillable Eye Palette is another option for a customizable palette. The palette itself is magnetized, and the refill pans are the same size as MAC's.
There are also several other inexpensive options for customizable palettes, such as the Tarte Tarteist PRO Custom Magnetic Palette, Morphe Empty Magnetic Palettes, Makeup Geek Travel Vault Palette, and Ittsē Customizable Magnetic Makeup Palette. These palettes are made of cardboard and some feature mirrors inside.
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Cost of Ulta Customizable Eyeshadow Palette
The Ulta Customizable Eyeshadow Palette is a build-your-own palette that allows you to choose your favourite shades. This means you can use the shades you know you will use and not waste money on colours you won't. You can create your own four- or eight-pan magnetic palette, with 36 different eyeshadow hues to choose from. The four-pan palette costs $17 and the eight-pan palette costs $34. Each eyeshadow sells for $8.50 individually, so the palette offers a 50% discount.
The palette is made of hard cardboard and has a dip next to each single eyeshadow, allowing for easy rearranging. The palette is refillable, so when you hit the pan on one colour, you can replace it with the same shade or try something new.
Customizable palettes are not a new concept, with brands like NYX, Surratt Beauty, Finding Ferdinand, and Urban Decay offering their own variations. However, Ulta is the first brand to offer customizable palettes at such a large scale.
There are other customizable magnetic palettes on the market, such as the Tarte Tarteist PRO Custom Magnetic Palette, which costs $22 and holds 16 eyeshadows. The Makeup Geek Travel Vault Palette is another option, retailing for $13. Ittsē Customizable Magnetic Makeup Palettes are also available for $22 and feature leatherette covering in different colours. Morphe Empty Magnetic Palettes are the most affordable option, ranging from $5 to $18.
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Quality of Ulta Customizable Eyeshadow Palette
The Ulta Customizable Eyeshadow Palette allows you to create your own palette with your favourite shades. You can choose between a four- or eight-pan palette, with 36 different eyeshadow hues to select from. The palette is magnetic, meaning that when you hit the pan on any of the shades, you can simply replace it with a new one of the same colour or switch it up with a different shade.
The palette is available online and in stores, with an easy-to-use module on Ulta's website that allows you to pick the size of your palette and its shades on one page. You can then preview a digital rendering of what your palette will look like in real life. The four-pan palette is $17, and the eight-pan palette is $34. Each of the shadows sells for $8.50 individually, so the palette offers a 50% discount.
The Ulta Customizable Eyeshadow Palette provides a versatile range of shades and finishes, including matte, shimmer, and metallic. This allows for endless creativity and a variety of eye looks, from subtle daytime styles to dramatic evening looks. The highly pigmented shades offer rich colour payoff, while the blendable formulas ensure easy application. The compact size of the palette makes it perfect for on-the-go touch-ups and travel.
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