Pottery Fables: Ancient Craft Legends

Fable is a Vancouver-based company that offers artisanal, hand-finished ceramic dishware and stainless steel cutlery. Their products are designed in Vancouver and crafted in Portugal, with a focus on quality craftsmanship and ethical business practices. The company works directly with artisans in the Tagus Valley region of Portugal, utilising their expertise in ceramics to create unique, high-quality products. Fable's motto is that life's greatest moments are shared around the dinner table, and they aim to make setting a beautiful table easy. Their products are designed to be durable, functional, and safe for use in dishwashers, microwaves, and ovens. The company also offers bundles and mix-and-match options to cater to their customers' preferences.

Fable's glassware

Fable is a Canadian brand that offers a range of glassware products that are both stylish and functional. Their glassware collection includes two types of sets: one made of soda-lime glassware and the other of high-quality clear crystal stemware. Both types of glassware are scratch-resistant, lead-free, and offer near-shatterproof strength. The soda-lime glassware is treated with an ion-toughening technique that increases its durability, while the crystal stemware is 1.6 times tougher than standard glassware.

The soda-lime glassware set includes four tall glasses and four short glasses, perfect for everyday use and special occasions. This set is an excellent choice for those seeking durability and peace of mind, as it has been proven to hold up well, even with a one-year-old around! The crystal stemware set, on the other hand, includes four wine glasses, four coupe glasses, and four flute glasses, ideal for those who enjoy entertaining and want to impress their guests. This set will elevate your at-home dining experience, making you feel like you're in a fancy cocktail and wine bar.

Fable's flatware

Fable flatware is made of high-quality 18/10 stainless steel, which means it won't rust. It is finished with a PVD fusing that increases its durability, ensuring no tarnishing or discolouration. The flatware set includes four pieces each of dinner forks, salad forks, large spoons, small spoons, and knives. The set is available in four colours: matte black, matte gold, polished silver, and matte silver. The flatware is produced in Northern Portugal by a family-owned company with a hundred years of experience in making cutlery.

The flatware is designed to be sturdy and solid, and it can be washed in the dishwasher without any risk of rusting or fading. Fable offers a 100-day trial and a warranty for its flatware. The flatware set costs $329 for a 20-piece set.

Fable is a Canadian company that works with artisans in the Tagus Valley region of Portugal to create hand-finished ceramic dishware and stainless steel cutlery. The company is known for its unique, high-quality products that are designed to be timeless and built to last. Fable is also committed to transparency in its business practices, creation process, and pricing model.

Dinnerware sets

Fable's dinnerware sets are designed to be special yet simple, and durable while beautiful. Each piece is artisan-crafted using local Portuguese clay and a lead-free semi-matte glaze. The brand offers a range of dinnerware sets, including the Classic Dinnerware Set and the Base Dinnerware Set, which can be purchased individually or as part of a bundle.

The Classic Dinnerware Set includes the Base Dinnerware Set's 4-count of Dinner Plates, Salad Plates, Pasta Bowls, and Breakfast Bowls, as well as Dessert Plates and the brand's top-rated Mugs in Speckled White. The set offers two different bowl shapes and depths, as well as rimmed plates, all of which are stackable and easy to store. The Dinner Plates have a low rim to prevent food from spilling over the side, and the set as a whole is microwave, dishwasher, and oven-safe up to 450 degrees Fahrenheit.

The Base Dinnerware Set includes essentials for every meal, from breakfast to dinner. Each piece is hand-finished, organically shaped, and dishwasher-safe. The set includes four each of the Dinner Plates, Salad Plates, Pasta Bowls, and Breakfast Bowls. The Dinner Plates are simple and elegant and can be dressed up or down for any occasion, while the smaller Salad Plates are ideal for a side salad. The Pasta Bowls are perfect for any occasion, from pasta with friends to bowls of ramen or takeout. The Breakfast Bowls are perfectly stackable and great for morning granola, a ladleful of something hot, or a midnight snack. This set is also microwave, dishwasher, and oven-safe up to 450 degrees Fahrenheit.

In addition to these sets, Fable also offers a Flatware Set, a Ceramic Carafe Set, and a Serving Ceramics Set, all of which contribute to a premium dining experience.

Fable's pricing model

Fable is a direct-to-consumer dinnerware brand that focuses on quality craftsmanship and ethical business practices. They offer a range of ceramic dinnerware, glassware, and flatware, with an emphasis on transparency in their business practices and pricing model.

Fable's ceramic dinnerware is designed in Vancouver, Canada, and hand-finished in Portugal using locally sourced and recycled clay. The dinnerware sets typically include four pieces each of dinner plates, salad plates, pasta bowls, and breakfast bowls, with prices ranging from $340 for a 16-piece set to $455 for a full dinnerware set. The company also offers bundles where customers can mix and match different styles and colours to create a customised set.

Fable's glassware is made in Japan using soda-lime glassware treated with an ion-toughening technique for durability. A set of eight pieces, including four tall glasses and four short glasses, is priced at $182. They also offer crystal stemware, with a 12-piece set including wine glasses, coupe glasses, and flute glasses, priced at $415.

Fable's flatware is made of high-quality 18/10 stainless steel and is produced in Portugal. The 20-piece set includes four pieces each of dinner forks, salad forks, large spoons, small spoons, and knives, and is priced at $329.

In addition to their standard pricing, Fable offers discounts and promotions through partnerships with retailers and influencers. They also provide free shipping for orders over $250.

Fable's design process

Fable is a Vancouver-based company that designs and sells ceramic dishware and stainless steel cutlery. The company works directly with artisans in the Tagus Valley region of Portugal to create hand-finished pieces that are both beautiful and functional. Each piece is organically shaped and one of a kind, with natural flecks that come to the surface during firing. The company offers a range of products, including dinner plates, salad plates, pasta bowls, breakfast bowls, and flatware.

The design process begins with the idea of creating something unique and of high quality. Fable's motto is that life's greatest moments are shared around the dinner table, so their products are designed to make setting a beautiful table easy. The company works with artisans in Portugal who have a wealth of experience in creating ceramics and cutlery, ensuring that each piece is expertly crafted.

The company's co-founder and CEO, Joe Parenteau, has stated that Fable is all about transparency, from business practices to the creation process to pricing. This transparency extends to their pricing model, where they break down the costs of certain products on their website, so customers can understand the cost to the company versus the cost to the consumer.

Fable's products are designed with durability and functionality in mind. The company uses high-quality, environmentally-mindful materials, such as recycled and locally sourced clay from Portugal. The final products are scratch-resistant, lead-free, and near-shatterproof, ensuring that they are built to last.

In addition to their focus on quality and transparency, Fable also prioritises sustainability in their design process. Their ceramics are crafted in a zero-waste facility in Portugal, and the company is on a mission to become a zero-waste company overall. This commitment to sustainability, coupled with their elegant designs and ethical business practices, sets Fable apart from other dinnerware companies.

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