Marianne Martinez
Josh Pan is not an individual artist but a collective of 20 people, including graphic designers, multiple producers, photographers, and more. The group has gained popularity for its unique aesthetic and work ethic, with some comparing Josh Pan to the next Kanye or Diplo. In an AMA on Reddit, Josh Pan shared their creative process, stating that they start with anything from drums to chords to a melodic line and keep building and adding textures. They then subtract elements and leave the mixing until the end. This process allows them to create standout songs that have gained public support from artists like Skrillex.
| Characteristics | Values |
|---|---|
| Number of people in the collective | 20+ |
| Job roles in the collective | Producers, graphic designers |
| Marketing gimmick | Concealing identity |
| Production process | Start with anything (drums, chords, melodic line), keep building and adding textures, subtract, leave mixing till the end |
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What You'll Learn
Josh Pan is a collective of 20+ producers, designers, etc
Josh Pan is not an individual artist but a collective of 20+ producers, designers, and other creative professionals. The group has included Manila Killa, Whispa, Pham, Dirty Chocolate, Cavalier, Luca Lush, Polo, Madeaux, Jai Wolf, Harrison, and Flamingosis.
The group has been described as a "dream team" and a "supergroup of producers". They are known for their unique aesthetic and work ethic, challenging themselves to create tracks outside their usual styles and adding various textures to their music.
The identity of Josh Pan was initially kept a secret, with the group's members even fuelling rumours that it was a collective of 20-odd producers, graphic designers, and photographers. This was a deliberate marketing strategy to generate a strong underground following. The group has also changed their SoundCloud name to Diplo as a publicity stunt.
The exact involvement of each member in the creative process is unclear, but they have described their work as a collaborative effort, pushing creative boundaries together. They have also emphasised the importance of their individual contributions to the overall sound of Josh Pan.
One of the group's early tracks, "Nectar", gained public support from Skrillex, who is listed as the "father" of the collective on their SoundCloud bio.
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They build and add textures, then subtract
Josh Pan's approach to filling drop space is to start with a basic element such as drums, chords, or a melodic line and then build upon it by adding textures and layers until it feels thick enough. This process of building and adding textures involves a constant iteration of experimenting with different sounds and instruments, gradually increasing the complexity and richness of the composition. By focusing on this additive process, he ensures that the drop has a substantial impact when it arrives.
However, the addition of textures and layers must be balanced, which is where the subtraction comes into play. After reaching a point of thickness or density, Josh Pan refines the composition by removing or simplifying certain elements. This process of subtraction helps create contrast, emphasis, and dynamics within the music, ensuring that the drop stands out and has breathing space. It also prevents the drop from becoming overly complex or cluttered, maintaining a sense of clarity and impact.
The specific elements that are subtracted or reduced in intensity could include certain instruments, sound effects, or melodic lines. By selectively removing or diminishing these elements, Josh Pan creates a sense of negative space, allowing the remaining elements to shine through with enhanced prominence. This process of subtraction is an essential aspect of mixing, which Josh Pan chooses to leave until the end to maintain the flow of his creative process.
The decision of what to subtract is guided by the overall composition and the desired impact of the drop. By selectively removing or reducing elements, Josh Pan shapes the drop's dynamics, ensuring that it builds and releases tension effectively. This process of subtraction and mixing is an art in itself, requiring a keen sense of timing, frequency balance, and an understanding of how each element contributes to the overall impact.
Through this iterative process of building, adding textures, and then subtracting, Josh Pan crafts his drops with precision and impact. It is a delicate balance between addition and subtraction, ensuring that the final composition is greater than the sum of its parts, creating a powerful and memorable listening experience for his audience. This approach to filling drop space showcases Josh Pan's creative mastery and contributes to his distinctive style in electronic music production.
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They conceal their identity as a marketing gimmick
Josh Pan, an electronic music producer, was revealed to be a team of 20+ producers, designers, and other artists. Before this revelation, Josh Pan was just another up-and-coming producer in the electronic music world. Pan's propensity for concealing their identity as a marketing gimmick helped them gain popularity and stand out from the crowd.
Concealing one's identity can be an effective marketing strategy for artists seeking to establish a distinct identity and gain exposure. It creates a buzz and intrigue around the artist, leading to increased public interest and media attention. This strategy can be particularly successful in the digital age, where unverified rumors and speculation can quickly spread online, creating a massive frenzy and generating positive publicity.
Anonymous artists like London electronic artist Burial, Unknown Mortal Orchestra's Ruban Nielson, and Zhu, a 2015 Grammy Awards nominee, have all benefited from the mystery surrounding their identities. While they eventually revealed their true identities, their initial anonymity helped build hype and exposure for their music.
For Josh Pan, the collective's preference for operating in mystery, as evidenced by their cryptic tweets and the change of Pan's SoundCloud name to Diplo, aligned with this strategy of concealing their identity as a marketing gimmick. This approach not only generated curiosity and intrigue but also allowed the collective to focus on their music and creative process without distractions.
By concealing their identity, Josh Pan and other anonymous artists challenge the traditional notions of authenticity and transparency in the music industry. While it may be challenging to maintain long-term anonymity, the initial mystery can create a unique brand and story that captures the public's imagination and helps the artist stand out in a crowded marketplace.
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Their unique aesthetic and work ethic have gained them popularity
Josh Pan is not an individual artist but a collective of 20 people, including graphic designers, multiple producers, photographers, and more. The group is based in New York City and has included artists such as Manila Killa, Whispa, Pham, and Dirty Chocolate. Pan's unique aesthetic and work ethic have gained them popularity. Their propensity for concealing their identity as a marketing gimmick has helped them generate a strong underground following.
Pan's music-making process involves starting with anything from drums, chords, or a melodic line and then building and adding textures. They continue this process until they feel the sound is "thick enough," and then they subtract. They leave the mixing until the end so as not to hinder the flow. This approach has resulted in their impeccable production and relaxed vibes, which have gained them increasing popularity.
Their unique aesthetic is also reflected in their music videos and album art, which are created by their in-house design team. This cohesive visual identity across their body of work has helped them stand out and differentiate themselves from other artists.
Additionally, Josh Pan's work ethic is notable for their rapid output of music. They challenge themselves to write tracks outside their usual styles and release them quickly, which has helped them stay consistent and relevant. This work ethic has also allowed them to constantly push the envelope and explore new creative directions, further expanding their popularity.
The collective's enigmatic nature and ability to operate in mystery have also contributed to their popularity. Their cryptic tweets and unexpected announcements, such as changing their SoundCloud name to Diplo, have kept fans engaged and intrigued. This strategic approach to marketing and branding has undoubtedly contributed to the collective's success and recognition in the music industry.
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They have a strong underground following
Josh Pan is a collective of 20 people, including graphic designers, multiple producers, photographers, and more. The group was shrouded in mystery during its early years, with self-fuelled rumours circulating about the number of people involved. This air of secrecy helped them cultivate a strong underground following.
The group's unique aesthetic and work ethic have garnered comparisons to Kanye and Diplo. In fact, Pan changed his SoundCloud name to Diplo as a publicity stunt, and his music has been described as having a "relaxed vibe".
The Josh Pan collective has a strong emphasis on collaboration and creativity. Members have spoken about the honour of creating with other great artists and the benefits of challenging themselves to work outside of their typical styles. This collaborative process involves building and adding textures to their music and then subtracting to create their unique sound.
The group's popularity was further bolstered by the support of Skrillex, who is listed as the "father" of the collective on Josh Pan's SoundCloud bio. Skrillex has publicly supported the group on social media, and their track "Nectar" gained his endorsement.
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Frequently asked questions
Josh Pan is the name of a collective of 20+ producers, designers, etc.
Josh Pan's creative process involves starting with anything (drums, chords, a melodic line) and building and adding textures until it feels thick enough. Then, they subtract. They leave the mixing until the end so it doesn't hinder the flow.
Josh Pan has a propensity for concealing their identity as a marketing gimmick. They believe that it's all about the soul and swag, and that trends are something you make yourself.
