Marianne Martinez
Hora H do Agro is a radio program on Jovem Pan that covers the latest news and trends in the agribusiness sector. The program is presented by journalist and agribusiness specialist Kellen Severo, who provides in-depth analysis, reports, and interviews with key figures in the industry. Hora H do Agro airs nationally on Jovem Pan News every Monday, Wednesday, and Friday as part of the Jornal da Manhã morning show. The program covers a range of topics relevant to the agribusiness sector, including crop projections, climate impacts, employment generation, sustainability, and how these issues affect the lives of listeners.
| Characteristics | Values |
|---|---|
| Host | Kellen Severo |
| Frequency | Mondays, Wednesdays, and Fridays |
| Format | Column |
| Content | Information, analysis, reports, and interviews with key figures in agribusiness |
| Topics | Projections of harvests, climate impacts, job creation, sustainability, and how these actions may affect the lives of listeners |
| Example Topics Covered | Potential US trade war, suspension of fertilizer exports by China, Brazilian Supreme Court decision on agricultural land use, Irish ranchers' protest against the government's green agenda, beef prices |
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What You'll Learn
Projections of crop yields
"Hora H do Agro" is a program by Jovem Pan that covers the latest news and trends in the agribusiness sector. The program is presented by journalist Kellen Severo, an expert in economics and agribusiness. It provides objective and easily understandable information on various topics related to agribusiness and its connection to urban areas. One of the key topics addressed by "Hora H do Agro" is crop yield projections, which are essential for farmers and stakeholders in the agricultural industry.
Crop yield projections are forecasts or estimates of the amount of product that a particular crop will produce over a given area during a specific period. These projections are based on various factors and data, such as historical yield data, weather patterns, soil conditions, and the use of agricultural technologies. By analyzing these factors, agricultural experts and scientists can make informed predictions about the expected yield of different crops.
In the context of "Hora H do Agro," crop yield projections are particularly relevant to Brazilian agriculture and the overall agribusiness sector in the country. Brazil is a major player in global agriculture, with a diverse range of crops and a significant export market. The program discusses the latest technologies, farming practices, and environmental factors that can impact crop yields, providing valuable insights for farmers and agribusiness professionals.
For example, in one of the episodes, the program might feature an interview with an agronomist who has developed a new drought-resistant crop variety. The expert might discuss the potential impact of this variety on crop yields, especially in regions prone to water scarcity. Additionally, the program might highlight the adoption of precision agriculture techniques, such as soil mapping and variable rate technology, which can optimize crop inputs and improve overall yield.
Moreover, "Hora H do Agro" might delve into the impact of climate variability and extreme weather events on crop yields. For instance, the La Niña weather phenomenon, characterized by cooler ocean temperatures in the Pacific, can bring heavier rains to some regions, affecting crop production. The program might invite meteorologists or climate scientists to discuss the probabilities of such events and offer insights into how farmers can adapt their practices to mitigate potential yield losses.
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Climate impacts
"Hora H do Agro" is a column by Jovem Pan that is aired every Monday, Wednesday, and Friday on the Jornal da Manhã, with national transmission. The bulletins are presented by journalist Kellen Severo, an expert in economics and agribusiness. The column provides objective and easily understandable information about the agribusiness sector and the correlation between the countryside and the city.
One of the key topics addressed by "Hora H do Agro" is climate impacts. In the context of agribusiness, climate impacts refer to the effects of weather and climate variability on agricultural activities and production. Climate change poses significant challenges to the industry, influencing crop yields, livestock health, and the overall sustainability of farming practices.
The program likely discusses the ways in which climate change affects the agribusiness sector in Brazil and beyond. This includes examining the impact of extreme weather events such as droughts, floods, and storms on crop production and the resilience of different agricultural systems to these events. For example, droughts can lead to water scarcity, impacting irrigation practices and reducing crop yields, while floods can damage crops and agricultural infrastructure.
Additionally, "Hora H do Agro" may explore the implications of changing climatic conditions on pest and disease patterns in crops and livestock. Altered temperature and precipitation patterns can create favourable conditions for the spread of certain pests and diseases, posing further challenges to farmers. The program might also delve into the potential of climate-resilient agricultural practices, such as crop diversification, improved soil management, and the adoption of climate-smart technologies, and how these practices can help mitigate the risks associated with climate change.
By addressing these climate impacts, "Hora H do Agro" provides valuable insights to its listeners, helping them understand the complex interplay between climate change and agribusiness. This knowledge can inform decision-making processes and encourage the adoption of sustainable practices that enhance the resilience of the agricultural sector in the face of a changing climate.
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Employment generation
"Hora H do Agro", a show on Jovem Pan, focuses on providing information, analysis, and interviews with prominent figures in the context of agribusiness. The show is presented by Kellen Severo, a journalist and specialist in economics and agribusiness. It offers objective and easily understandable content about the agribusiness sector and its connection to urban areas.
One of the key topics addressed by "Hora H do Agro" is employment generation within the agribusiness sector. The show recognizes the significant role of agribusiness in creating job opportunities and contributing to economic development. Through its platform, the show aims to explore the various ways in which agribusiness impacts employment and the factors that influence it.
Severo and her team delve into the latest trends and important developments in the industry. They provide in-depth analyses of how these trends and developments can lead to the creation of new jobs and the improvement of existing ones. This includes discussions on the impact of technological advancements, innovations in sustainable practices, and market dynamics on employment within the sector.
Additionally, the show features interviews with industry leaders, entrepreneurs, and experts who share their insights on employment generation. They offer valuable perspectives on the skills and qualifications sought after in the agribusiness sector and how individuals can enhance their employability. By providing a platform for these discussions, "Hora H do Agro" contributes to raising awareness about career opportunities in agribusiness and the steps needed to pursue them.
Furthermore, the show also addresses the impact of external factors on employment in agribusiness. This includes discussions on how economic policies, global market trends, and environmental concerns, such as climate change, can influence job creation and security within the sector. By covering these topics, "Hora H do Agro" provides a holistic understanding of the factors shaping employment generation in agribusiness.
Through its dedicated coverage of employment generation, "Hora H do Agro" on Jovem Pan offers valuable insights and information to its audience. By tuning in, listeners can gain a deeper understanding of the job prospects and economic impact within the agribusiness sector, making more informed decisions about their careers and staying updated on the latest industry developments.
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Sustainability
"Hora H do Agro" is a program by Jovem Pan that discusses the latest news and trends in the agribusiness sector in Brazil. The program is presented by journalist and agribusiness expert Kellen Severo, who provides in-depth analysis and interviews with key figures in the industry.
One of the key focuses of "Hora H do Agro" is sustainability, which is essential in the agribusiness sector. The program covers topics such as the impact of climate change on agricultural practices and how sustainable practices can be implemented to mitigate these effects. For example, the program has discussed the suspension of urea exports from China, which is a crucial fertilizer used in agriculture. This suspension has led to a significant increase in prices, affecting Brazilian farmers who are already facing challenges due to delayed purchases.
Additionally, "Hora H do Agro" explores the social and environmental implications of agribusiness. The program has highlighted the decision by Brazil's Supreme Court (STF) to allow the use of productive agricultural areas for land reform, which has sparked debates and protests regarding the country's "green agenda." The program also delves into the generation of employment opportunities in the sector and how sustainable practices can contribute to long-term job creation.
Severo also offers insights into the latest trends and projections in agribusiness, such as crop yield forecasts and market analysis. By providing this information, "Hora H do Agro" helps listeners understand the potential impact of these trends on their lives and the broader economy. The program aims to present complex information in an objective and easily understandable manner, making it accessible to a wide audience.
Through its comprehensive coverage of agribusiness, "Hora H do Agro" contributes to the dissemination of knowledge and raises awareness of the importance of sustainability in the sector. By addressing relevant topics and featuring interviews with industry leaders, the program plays a crucial role in promoting sustainable practices and fostering informed discussions on the future of agribusiness in Brazil.
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US-China trade war
Kellen Severo presents Hora H do Agro on Jovem Pan, a show that offers news, analysis, reports, and interviews with key figures in the agribusiness sector.
Now, onto the topic of the US-China trade war. The United States and China have had a long history of economic rivalry, but tensions escalated in 2017 when the Trump administration challenged China's business activities. This led to the imposition of tariffs and other retaliatory actions by both countries, resulting in a full-blown economic and trade war. At the heart of the dispute were issues such as the US trade deficit with China, allegations of unfair trade practices, and restricted access to each other's markets.
During his 2016 presidential campaign, Donald Trump promised to address the trade deficit with China, which he attributed to unfair practices such as intellectual property theft. After assuming office, Trump directed the Office of the United States Trade Representative (USTR) to investigate Chinese economic practices. The subsequent report, issued in March 2018, criticized various aspects of China's economic policy, particularly the alleged forced technology transfers, which were estimated to cost the US economy billions of dollars annually.
In response to the report, Trump imposed tariffs on Chinese products, filed a World Trade Organization (WTO) case, and restricted Chinese investment in high-tech sectors of the US economy. Trump and his advisors, notably Peter Navarro, defended these actions as necessary to protect American economic interests and reduce the trade deficit. However, economists largely disagreed, arguing that the tariffs would harm the American economy, and some advocated for alternate approaches to address trade deficits.
The trade war between the world's two largest economies had a negative impact globally, and there were concerns about the potential decoupling of the US and Chinese economies. However, recent reports from May 2025 indicate a conciliatory tone in US-China trade talks, with investors expressing optimism about a potential deal. While few expect major breakthroughs, there is a sense of relief that the worst of the trade war might be over, and US stock futures have risen as a result.
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Frequently asked questions
It is a column that brings information, analysis, reports, and interviews with relevant figures in the agribusiness context.
It airs every Monday, Wednesday, and Friday with a national broadcast.
Some of the topics covered include crop projections, climate impacts, job creation, sustainability, and how these actions can impact the lives of listeners.
