Domino's Pan Pizza: What Went Wrong?

In 2012, Domino's introduced its Handmade Pan Pizza, a fresh take on the classic deep-dish pizza. This new offering featured a buttery, golden-brown crust with hints of garlic, loaded with two layers of fresh cheese and toppings extending to the edge of the crust. The key difference was the use of fresh, never-frozen dough, which Domino's believed would enhance the taste of the crust. The Handmade Pan Pizza was designed to compete with other pan pizzas in the market, such as Pizza Hut's original Pan Pizza.

Domino's Handmade Pan Pizza was introduced in 2012

In 2012, Domino's introduced its Handmade Pan Pizza, a fresh take on the classic deep-dish pizza. This new addition to the menu marked the company's biggest step since reinventing its hand-tossed pizza a few years prior. The Handmade Pan Pizza features a buttery, golden-brown crust with a subtle garlic flavour, loaded with two layers of fresh cheese and generous toppings that extend to the edge of the crust.

The key difference between Domino's Handmade Pan Pizza and its competitors lies in the dough. While many pizza companies use frozen dough for their pan pizzas, Domino's uses fresh, never-frozen dough, hand-pressed into a well-greased pan. This results in a crispy yet soft and chewy crust that stands out from other pan pizzas in the market.

The introduction of the Handmade Pan Pizza was a direct response to market research, which showed that 40% of pizza customers preferred thick crusts. The new product launch was a significant investment for Domino's, costing approximately $25 million, with a large portion of that amount spent on new sheet metal pans with perforated bottoms.

The Handmade Pan Pizza is exclusive to the medium size and is positioned as a value offering, with a base price of $7.99. The national television campaign for the new pizza began on October 1, 2012, with Domino's encouraging customers to taste the difference and decide for themselves.

Reviews for the Handmade Pan Pizza have been mixed. While some praise the crispiness of the crust and the abundance of flavours, others find the combination of toppings, cheese, and garlic-butter flavouring a bit overwhelming. The crust's tendency to get oily is also noted as a minor drawback. Despite this, the Handmade Pan Pizza is generally preferred over other deep-dish pizzas, offering a unique and flavourful experience.

It's made with fresh, never-frozen dough

In 2012, Domino's launched its Handmade Pan Pizza, a fresh take on the classic deep-dish pizza. The pizza features a buttery, golden-brown crust with hints of garlic, two layers of fresh cheese, and generous toppings that extend to the edge of the crust. But what sets it apart is the dough—it's made with fresh, never-frozen dough.

Domino's president and chief executive officer, Patrick Doyle, summed up the reason for using fresh dough: "The reason most people buy a pan pizza is for the crust, and that key component should be fresh, never frozen." By using fresh dough, Domino's ensures that the crust is not only delicious but also has a crispy yet soft and chewy texture.

The process of making Domino's Handmade Pan Pizza starts with fresh, never-frozen dough that is hand-pressed into a well-greased pan. This dough is made fresh each morning, ensuring that every pizza is crafted with the highest quality ingredients. The dough is then baked to perfection, creating a crust that is crispy on the outside but still soft and chewy on the inside.

The use of fresh dough not only enhances the taste and texture of the crust but also sets Domino's apart from competitors. In the highly competitive pizza market, using fresh, never-frozen dough demonstrates Domino's commitment to quality and customer satisfaction. It shows that they are willing to go the extra mile to deliver a superior product.

With their Handmade Pan Pizza, Domino's has successfully combined convenience with a fresh, handmade experience. By using fresh dough, they have elevated the standard of pan pizzas, offering a product that is not only delicious but also a cut above the rest. So, if you're craving a thick slice of old-fashioned cheese pizza or a buttery, garlicky crust, Domino's Handmade Pan Pizza, made with fresh, never-frozen dough, is the perfect choice.

It has a buttery, garlic, golden-brown crust

Domino's Handmade Pan Pizza is a thick, deep-dish pizza with a buttery, garlic, golden-brown crust. It is the brand's take on the classic pan pizza, which was popularised by Pizza Hut in the 1960s. Domino's version is loaded with two layers of fresh cheese and toppings that extend to the edge of the crust. The pizza dough is hand-pressed into a well-greased pan and baked to a crispy, soft and chewy finish.

The crust is a key component of any pan pizza, and Domino's president and chief executive officer, Patrick Doyle, recognised that it should be fresh and never frozen. The result is a crust with a subtle butter-like flavour and a moist, chewy quality. While there is no butter in the recipe, the crust is baked in a pan lined with butter or buttery oil, which prevents sticking and adds a buttery taste.

The crust is also seasoned with garlic, which combines with the other flavours and toppings to create a flavourful experience. However, some reviews have noted that the garlic flavouring can be too strong, resulting in an overload of flavours. The crust can also become oily, making it messy to eat.

Despite this, Domino's Handmade Pan Pizza has received positive reviews, with some declaring it a "winner" over other deep-dish pan pizzas. It is a good option for those who want a flavourful, thick-crust pizza.

It's topped with two layers of cheese

Domino's Handmade Pan Pizza is loaded with two layers of fresh cheese and toppings that extend to the edge of the crust. This ensures that every bite is packed with sauce, cheese, and toppings. The cheese used in these dishes consists of two layers, so adding extra cheese could lead to a stomach ache for those who are lactose intolerant.

The base of the pizza has a buttery, golden-brown crust with hints of garlic. The crust is hand-pressed from fresh, never-frozen dough and baked to a crispy, soft, and chewy texture. Domino's president and chief executive officer, Patrick Doyle, emphasised the importance of fresh, never-frozen dough for pan pizzas, stating that the crust is the key component of this style of pizza.

The Handmade Pan Pizza is exclusive to the medium size, and its price varies depending on location. The base cost is $7.99, and it can feed two to four people. In New York, a medium Handmade Pizza costs $10.47, while in Florida, it is $8.95.

The nutritional value of a slice of plain Handmade Pan Pizza is 290 calories, with 15 grams of fat, 28 grams of carbs, and 10 grams of protein. With pepperoni, it has 300 calories, 16 grams of fat, 27 grams of carbs, and 11 grams of protein.

It costs $7.99 for a medium two-topping pizza

Domino's introduced its deep-dish or pan pizza in 1989, following market research that showed 40% of pizza customers preferred thick crusts. The new product launch cost approximately $25 million, with $15 million spent on new sheet metal pans with perforated bottoms.

Domino's Handmade Pan Pizza is a thick, classic deep-dish pizza with a buttery, golden-brown crust with hints of garlic. It is loaded with two layers of fresh cheese and toppings that extend to the edge of the crust, ensuring every bite is loaded with sauce, cheese, and toppings. The pizza is baked to a crispy yet soft and chewy texture.

The Handmade Pan Pizza is exclusive to medium-size and, according to RealMenuPrices, costs $7.99 as the base price without any geographical location factored in. The cost of this pizza varies depending on the state, with prices ranging from $8.95 in Florida to $10.47 in New York. This price is for the base pizza without any toppings.

For an additional cost, you can add toppings to your pizza. Domino's offers a medium two-topping pizza for $7.99, which is a great deal considering the base price of the medium Handmade Pan Pizza. This deal may be available online only and may vary by location.

Compared to its competitors, Domino's medium two-topping pizza offers a good value. For example, Pizza Hut's medium pan pizza costs $8.49, which is already more expensive than Domino's offering. When selected in New York, where Domino's medium Handmade Pizza is priced higher, the cost of Pizza Hut's pizza increases to $15.71.

In summary, Domino's medium two-topping pizza for $7.99 is a great option if you're looking for a thick, classic deep-dish pizza with a generous amount of cheese and toppings. The price is very reasonable, especially when compared to similar options from other pizza chains.

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