Emilie Meyer
Ajay Devgn is a well-known Bollywood actor who has faced public backlash and criticism for endorsing pan masala brands, specifically Vimal Elaichi, in their advertisements. Despite facing trolling and memes, Devgn has defended his choice to appear in these ads, stating that it is a personal decision and that he is promoting elaichi, not tobacco.
| Characteristics | Values |
|---|---|
| Name of celebrity | Ajay Devgn |
| Product endorsed | Pan Masala |
| Brand name | Vimal |
| Type of pan masala | Elaichi |
| Tagline | Bolo Zubaan Kesari |
| Other celebrities associated with the brand | Shah Rukh Khan, Akshay Kumar, Tiger Shroff, Amyra Dastur |
| Backlash | Yes |
| Year | 2021 |
| Reaction to backlash | Unbothered by memes and trolling |
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What You'll Learn
Ajay Devgn's defence of his association with a pan masala brand
Ajay Devgn has defended his association with a pan masala brand, stating that it is a "personal choice". During press interactions for his film 'Runway 34', Devgn responded to criticism by saying that people often take up opportunities after being fully aware of the repercussions. He also stated that he was only promoting 'elaichi' and not a tobacco product.
Devgn has been associated with the brand for a long time and has become synonymous with its tagline. He has faced significant backlash from fans and the public for his endorsement of the product, with some urging him not to promote tobacco products, citing health concerns. One fan, who had been diagnosed with cancer, circulated nearly 1000 pamphlets pleading with Devgn to stop promoting tobacco.
Despite the criticism, Devgn has defended his choice to endorse the brand, stating that if certain products are wrong, they shouldn't be sold. He suggested that rather than targeting advertisements, the sale of such products should be halted.
Devgn is not the only celebrity to have faced criticism for endorsing pan masala brands. Actors Akshay Kumar and Shah Rukh Khan have also been called out for their involvement with similar brands. Kumar, in particular, faced significant backlash and eventually apologized for his involvement, stepping away from the deal and donating his endorsement fee to charity.
Amidst the controversy, Devgn defended his fellow celebrities, stating that individuals should consider the potential harm before taking on such endorsements.
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Backlash faced by other celebrities for endorsing pan masala
Endorsing pan masala brands has become a lucrative deal for celebrities in India, with companies spending millions to sign big names to advertise during the country's biggest events, like the IPL. However, celebrities endorsing these products have faced backlash due to the harmful health effects of tobacco and the deceptive advertising practices used by pan masala companies.
The Advertising Standards Council of India prohibits celebrities from participating in advertisements for products detrimental to people's health. Pan masala is a smokeless tobacco product that is both addictive and carcinogenic. Despite this, celebrities like Amitabh Bachchan, Shah Rukh Khan, Akshay Kumar, and Ajay Devgn have endorsed pan masala brands.
Amitabh Bachchan faced heavy criticism and was heavily trolled on social media for his association with the brand Kamla Pasand. He eventually terminated his contract and returned the money he received for the promotion. Similarly, Akshay Kumar faced a huge public outcry when he joined Shah Rukh Khan and Ajay Devgn to promote the sale of "elaichi". He issued an apology and withdrew from the association, donating his entire fee to a worthy cause.
Another Bollywood star, Ranveer Singh, also faced backlash for his endorsement of a pan masala brand. While he pulled out of the endorsement deal, the ads featuring him continued to be aired on television and displayed on hoardings and posters.
International celebrities have also been caught in the controversy of endorsing pan masala products. Former James Bond actor Pierce Brosnan faced harsh criticism when he appeared in advertisements for Pan Bahar in 2016. He claimed that he was led to believe it was a mouth freshener and barred the use of his image or fame to promote the product. However, the ads continued to be aired widely.
The endorsement of pan masala brands by celebrities has raised questions about their social and moral obligations, especially considering the harmful health effects of these products. Social media users have been vocal in reminding celebrities of their influence on society and the youth, urging them to refrain from accepting endorsement deals for such products.
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Memes and trolling of Ajay Devgn's pan masala ad
Ajay Devgn, a Bollywood actor known for his intense roles, has been the target of memes and trolling on social media due to his pan masala advertisement. The ad, for the brand Vimal Elaichi, features the famous tagline "Bolo Zubaan Kesari." While the ad has brought Devgn a lot of attention, it has also sparked a wave of memes and trolling from users across various platforms.
Devgn's pan masala ad has become a frequent subject of jokes and memes on social media. Despite the intense roles he typically plays, his endorsement of a product associated with the tobacco industry has drawn criticism and playful mimicking of his iconic tagline. The actor remained silent about the online reaction for a long time, but eventually expressed that the humorous attention doesn't bother him.
The pan masala ad featuring Ajay Devgn and Shah Rukh Khan, two Bollywood superstars, sparked a flood of memes on social media. Fans were delighted to see the two actors, who have never appeared in a film together, unite for the advertisement. However, the ad also led to some hilarious memes, with some even involving Ajay's wife, actor Kajol, and Shah Rukh's good friend.
While Ajay Devgn has faced trolling and memes, he is not the only celebrity to experience this. Other brand ambassadors, such as Akshay Kumar and Ranveer Singh, have also endorsed Vimal Elaichi and faced criticism for promoting tobacco-related products. Akshay Kumar, in particular, faced online backlash and decided to terminate his contract with the brand.
In addition to the memes, some people have expressed their disappointment in Ajay Devgn for endorsing a product associated with the tobacco industry. They question why he has not received more backlash like Akshay Kumar, who faced actual backlash and terminated his contract. However, others defend Ajay, stating that many other Bollywood actors endorse similar products without facing the same level of trolling.
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Celebrities who promote pan masala
Several celebrities have endorsed and promoted pan masala brands, despite facing backlash and criticism from the public and the media. Here is a list of celebrities who have been associated with promoting pan masala:
Ajay Devgn
Bollywood star Ajay Devgn has faced significant backlash from fans and the media for endorsing the pan masala brand Vimal. Devgn defended his decision by stating that he was promoting elaichi and that it was a personal choice. He also stated that if certain things are wrong, they shouldn't be sold, implying that he doesn't believe pan masala is harmful.
Akshay Kumar
Akshay Kumar has also been associated with promoting pan masala, specifically the brand Baba Elaichi. He received criticism for his endorsement and later apologised and stepped out of the deal.
Shah Rukh Khan
Shah Rukh Khan has promoted the pan masala brand Pan Vilas among the Indian audience. He received a letter from the Delhi government requesting him to not promote the product.
Saif Ali Khan
Saif Ali Khan, known for his royal family background, was chosen to endorse the masala brand Pan Bahar to position it as a royal product.
Sunny Leone
Actress Sunny Leone has endorsed the pan masala brand Shilajit Pan Masala. She performs a dance number in the TV commercial, encouraging the audience to try the product.
Other Celebrities
Other celebrities who have promoted pan masala include Feroz Khan, Amisha Patel, Govinda, Annu Kapoor, Salman Khan, Ranveer Singh, Amitabh Bachchan, Hrithik Roshan, Tiger Shroff, and Mahesh Babu. These celebrities have appeared in TV commercials and advertisements for various pan masala brands.
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The impact of celebrity endorsements on youth
Indian actor Ajay Devgn has received backlash for endorsing a pan masala brand, with some accusing him of promoting tobacco. This example highlights the impact of celebrity endorsements, which can be significant, particularly on youth.
Celebrity endorsements have been shown to widen the electorate, with young people especially susceptible to the influence of celebrities on social media. For example, after Taylor Swift posted about voting on Instagram in 2023, a voter registration site saw a 1000% increase in traffic, with over 35,000 new voters registering. Similarly, 19% of young people have admitted that celebrity endorsements may sway their votes. While celebrity endorsements may not determine the outcome of an election, they can still have an impact by attracting media attention, expanding the voter base, and contributing to campaign funds.
Research has also found that celebrity endorsements can shape young adults' views on political issues. Jackson and Darrow (2005) found that celebrity endorsements reinforce existing popular opinions while moderating views on unpopular issues. This suggests that celebrities can make unpopular statements more palatable to young people. Additionally, the increased accessibility of technology has boosted a sense of connection between celebrities and their fans, further enhancing the influence of celebrity endorsements.
The influence of celebrity endorsements extends beyond politics. For example, celebrities endorsing products can impact the purchasing decisions of young consumers. This can be particularly impactful when celebrities endorse potentially harmful products, as in the case of Ajay Devgn and the pan masala brand. While some celebrities may defend their endorsements as a matter of personal choice, they have a responsibility to consider the impact of their actions on their young fans.
In conclusion, celebrity endorsements can have a significant impact on youth, influencing their political views, purchasing decisions, and even their health choices. While celebrities have the right to freedom of expression, they should also be aware of their position as role models and the potential consequences of their endorsements.
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Frequently asked questions
Ajay Devgn has endorsed the pan masala brand Vimal Elaichi in an advertisement. However, it is not known if he personally consumes the product.
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The Vimal Elaichi advertisement features Bollywood stars Ajay Devgn, Shah Rukh Khan, and Akshay Kumar. It includes the tagline "Bolo Zubaan Kesari," which has become a frequent target for jokes and memes on social media.
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Ajay Devgn responded calmly, stating that the memes and online jests do not bother him. He acknowledged that it is okay and doesn't matter to him.
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Yes, several other Bollywood celebrities have promoted pan masala brands. These include Hrithik Roshan, Salman Khan, Ranveer Singh, Saif Ali Khan, Chris Gayle, and Sunil Gavaskar, among others.
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Yes, Ajay Devgn has faced public criticism and trolling for his association with the pan masala brand. Some fans have urged him not to promote tobacco products, citing health concerns.
